Online Zhuanjia got started in 2016 by Paulo Junior after he realized that there was quite a gap throughout the internet marketing world when it comes to tactics that seem to work and those people out in the real world that want to learn skills to easily create an online business.
Online Zhuanjia came from the need for actionable, solid advice on real-time, actual and up to date experience that will impact online businesses in a major way, which helps people to earn more money.
We do this all based upon our own experience.
We feel as though we are experimenters, optimizers, tinkerers and we love to be the guinea pig so that we can pass along the results to you. Keeping with that spirit, these are our core beliefs.
A major reason for founding Online Zhuanjia was the strange proliferation of online marketing gurus that were blogging about theory with no real results, or they were running experiments or trying to dissect their own true failures. Mostly, we noticed the major lack in any sort of results-based blogging.
This is not what we do.
We will share tactics simply because we are using them. We perform experiments because we run them with our own websites and we write about the tools because we have actually use them.
The epicenter of absolutely everything is results. We are not superhuman and there will be times that we fail. However, we strongly believe that the results are what is going to qualify us to share with you.
Action is greater than theory.
We believe very strongly that theory will be useless if you are not able to apply it in your business right now.
What we are not is a philosophy blog. We are here to help real people make real money.
Here is where you will find theory, seeing how this is usually the basis for tactics that we write about. However, we focus everything that we share and we turn the theory into practical tactics.
You deserve real word examples, step by step screenshots and video tutorials. We offer everything you need to get into the practice of putting the best ideas to work in the real world.
ROI turns into your North Star.
Everything has to be actionable, but how far will it go? ROI.
Your ROI is a single goal for everything that we teach, do and write about. You are not able to pay bills with links and you cannot pay them with repins or fans. You have to have traffic, outreach and everything that will translate into money in the bank for you.
Going beyond making things actionable, we always write about the things that are actionable while helping you to bring about a positive ROI. The idea behind each post written is applying it today for making money tomorrow.
Optimization is a great obsession to have.
You can almost look at optimization like fuel. If you have a link building campaign that is well-optimized, you will see that it will be 100 times more actionable than one that is untested and messy. A great funnel that is optimized can bring about many more orders and revenue than one that has no iterations.
We always take the tactics that work and fully optimize wherever possible. We never just build links. Instead, we test them out and keep the systems at a low cost per link. The same goes with funnels. We simply tweak them until we are able to max out revenue per visitor. We never simply outsource content, yet we build the systems allowing us to publish a massive amount of articles each month. And so on and so forth.
Many people are involved in internet marketing, but very few of them are optimizing in the same way we are. This is our obsession with optimization and it drives a great deal of what we are talking about here.